CRM Executive, Hachette UK
What you’ll be doing
The role will work with Hachette UK’s publishing divisions and central departments to deliver engaging and relevant CRM programmes.
Working with the Group CRM Manager, you will deliver Hachette UK’s CRM activity and ensure that all of our activity is conducted responsibly, securely and in line with best practice.
To do that, the Group CRM Executive will:
- Manage the Group CRM platform(s)
- Deliver campaigns
- Measure and report on performance
- Train new comers into using our CRM platforms and getting the basics of CRM right
- Support the publishing divisions in improving their CRM performance
What you’ll be doing
- Winning hearts and minds: you’ll be working closely with stakeholders across the Group and divisions to get their buy in to your CRM roadmap. You’ll be defining and measuring tangible value creation and demonstrating how things could and should be done
- Delivering on the roadmap: you’ll be regularly supporting the divisions to deliver better, more relevant and engaging CRM activities and celebrating the success that comes with improved performance
- Keeping us right: you’ll be ensuring that everything that we do is in line with best practice and our obligations as a responsible user of data. You’ll escalate issues and support CRM deliverers in doing things in the right way
- Managing the platforms: you’ll be responsible for operating our CRM tools: Adobe Campaign, Taxi for Email & Formstack
- Supporting Hachette UK’s CRM training programme: you’ll be conducting a monthly training programme aiming at teaching the basics of email marketing and data capture to new comers within the business, and ensuring the training programme is kept up to date with best practices
- Delivering campaigns: you’ll be delivering campaigns to support the Group’s strategy and aspirations
Who we are looking for
- You’re a highly organised person, with the ability to prioritise and manage changing deadlines
- You’re a natural problem solver and calm under pressure
- You enjoy getting to know people and building strong relationships within a matrix organisation
- You get CRM and have a good understanding of both the theory and the practice
- You have a strong understanding of the legal and compliance aspects of CRM (GDPR/PECR)
- You’ll have working experience with popular ESP’s such as Adobe Campaign or Salesforce Marketing Cloud. Experience working with Taxi for Email or any email building tool, a plus.
- You’ll have some knowledge of how to optimise customer journeys and fix broken journeys
- You’ll have an understanding of A/B testing best practice as well as test & learn programmes
- You’ll know how to assess CRM performance and report on it
- You’re disciplined and want to achieve great results
- You’re not satisfied with good enough – you want excellence
What we offer
Our staff are our greatest asset and our benefits reflect this. In addition to 25 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 volunteer days per year to use at your charity of choice, many employee networks to join, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
Please note, we're currently recruiting for this role in one of the following Hachette UK office locations; London, Sheffield, Newcastle, or Edinburgh.
Who we are and what we do
About Hachette UK
Hachette UK is a creative powerhouse and the UK’s second largest book publishing group. Our mission is to make it easy for everyone, everywhere, to unlock new worlds of ideas, learning, entertainment and opportunity.
We’re made up of 10 autonomous publishing divisions and over 50 imprints with a rich and diverse history and an incredible range of authors. We’re also the market leader in e-books and publish a range of bestsellers in audio format, the fastest growing part of our business.
Our award-winning adult publishing divisions are Orion, which won Publisher of the Year at the 2021 British Book Awards; Little, Brown; John Murray Press; Hodder & Stoughton; Headline; Quercus; Octopus and Bookouture. They publish fiction and non-fiction in digital, audio and print format, from the world’s best and most diverse authors, including Brit Bennett, Candice Carty-Williams, Martina Cole, Michael Connelly, John Grisham, Stephen King, Stieg Larsson, Nelson Mandela, Stephenie Meyer, Maggie O’Farrell, Delia Owens, Ian Rankin, J.K. Rowling, Colson Whitehead and Malala Yousafzai.
We also publish leading authors in many specialist areas of the market, including Mental Health, Business & Finance, Coaching, Autism, Dyslexia, Yoga, Fashion, Art and Photography.
Hachette Children's Group publishes a wide and vibrant range of books for children across all age ranges, while Hodder Education is a market leader in resources for both primary and secondary schools.
Hachette UK is part of Hachette Livre, the world’s third largest trade and educational publisher. As well as our headquarters in Carmelite House, London, and our state-of-the-art book distribution centre in Didcot, Oxfordshire, we have recently opened five new offices in Manchester, Bristol, Sheffield, Newcastle and Edinburgh. The UK region also includes offices in Australia, New Zealand, India, Singapore, the Caribbean and Ireland.
It’s an exciting time to join our business because the publishing market continues to grow and thrive. The UK remains the largest exporter of physical books in the world and book adaptations for film and TV are the foundation of the UK’s creative industries.
People at Hachette UK are incredibly proud of the contribution publishing makes to the world and we believe that embracing diversity in all its forms is the key to creating a culture that will make us a better publisher. Our people thrive in an environment that accepts and encourages the sharing of different ideas and opinions, and we publish a wide range of voices to reach the broadest audience possible.
Five years ago, we created ‘Changing the Story’, a programme of strategic policies, cultural initiatives and progressive partnerships to put diversity at the heart of everything we do. It is now one of the four pillars of our business strategy and something that every colleague is involved in from the day they join Hachette UK.
As part of ‘Changing the Story’, we have eight employee networks to foster inclusion and belonging, and to bring about ongoing change in our company and the wider industry. These include Hachette Pride, which is dedicated to sharing the voices of LGBTQ+ staff and authors, Hachette THRIVE, which supports our Black, Asian and Minority Ethnic staff and authors, and Hachette Gender Balance, which works to ensure balanced recruitment and progression for all genders within the company. Today, more than a thousand employees are members of one or more of these networks.
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org