Digital Marketing Manager (parental leave cover) - Orion
What you’ll be doing
Reporting into the Campaigns Director, the successful candidate for this digital specialist role will work across elements of all of Orion’s imprints and publishing, taking ownership of many strands of our digital marketing output. This includes working alongside the Campaigns Director to devise and implement our overall company social media and CRM strategy; being our in-house expert across all established and emerging digital advertising platforms; managing a varied range of frontlist marketing campaigns; leading our backlist, grouped product and seasonal promotions; developing the paid and organic strategy for a range of our key imprints and communities, including leading the promotional strategy for DASH, our digital-first imprint; and reporting back to the wider business on monthly results and digital best practice.
A key aspect of the role will also be helping to manage the transition of several our websites to a new CMS platform, and helping to grow direct-to-consumer sales through these sites.
Who we are looking for
Our ideal candidate will have at least three years of experience in a digital-focused marketing role, with a deep understanding of all major social media platforms and tools, implementing and managing digital advertising across a range of channels, using creative software such as Photoshop and other relevant Adobe programs, as well as working across the WordPress platform and direct-to-consumer eCommerce platforms such as Shopify.
As well as strong copywriting skills and creative vision, you’ll also demonstrate excellent budget management and outstanding attention to detail. You’ll understand how to reach different consumers with targeted messaging and initiatives and have plenty of experience working with third parties and influencers on partnerships to broaden the reach of your campaigns. As well as working with fellow digital specialists, you’ll also be able to report back results and adapt your communication style for a range of different stakeholders, to ensure you build excellent working relationships with departments across the business.
What we offer
Our staff are our greatest asset and our benefits reflect this. In addition to 25 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 volunteer days per year to use at your charity of choice, many employee networks to join, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
This role can be based at our London office, or at any of our new regional offices in Edinburgh, Newcastle, Manchester, Sheffield or Bristol.
The role will begin working from home due to ongoing Covid19 restrictions, but once normality resumes this role will be based at one of our UK offices, with a blend of in-office (3 days) and homeworking (2 days) per week.
Who we are and what we do
Orion Books, a division of Hachette UK, publishes commercial, award-winning popular fiction and non-fiction and is home to bestselling authors and brands such as Ian Rankin, Adam Kay, Michael Connelly, Cathy Bramley, Noel ‘The Supervet’ Fitzpatrick, Glastonbury Festival, the Ordnance Survey, Candice Carty-Williams and the Hairy Bikers.
Earlier this year we won the Publisher of the Year award at the British Book Awards 2021, and our award-winning Communications team has a proven track record of create high-impact, creative, sales-driving campaigns to help bring our books to readers.
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org