Senior Marketing Executive, Hodder Education
What you’ll be doing
You will be planning and executing digital and offline campaigns for a specific list of titles across a number of subjects, within a specified budget. In this role you will:
Develop marketing activities, alongside the Secondary and FE Marketing team, for defined subjects and resources – working with printers, mailing houses, freelance designers etc
Create impactful and measurable on and offline marketing campaigns which directly drive sales
Collaborate with your sales and publishing colleagues to ensure transparency in activity and results
Manage your budget for each subject area, tracking spend
Use market intelligence to understand customer need and therefore deliver an appropriate response / solution
Use the CRM system effectively to data mine, segment and target campaigns.
Need to work well within a team.
Who we are looking for
We’re looking for someone who is keen to take their next step in marketing and take ownership of their own areas/lists. You’ll have a good understanding of the marketing mix, have a proactive and can-do attitude and should be able to easily multi-task.
What we offer
Our staff are our greatest asset and our benefits reflect this. In addition to 25 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 volunteer days per year to use at your charity of choice, many employee networks to join, delicious subsidized canteen food, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
The role will begin working from home due to ongoing Covid19 restrictions, but once normality resumes this role will be based at our London office, Carmelite House, with a blend of in-office (3 days) and homeworking (2 days) per week.
Who we are and what we do
Hodder Education is a leading provider of print and digital teaching and learning resources for both the UK and International school and college markets. We put teachers and learners at the heart of what we do and as such are focussed on combining new and exciting digital solutions with outstanding support for our customers.
The Hodder Education Group, part of Hachette UK, has consistently grown both in the UK and internationally. We work alongside schools and colleges to create books and digital resources that help teachers, students and parents. We have a set of core values that drive our culture and enrich our working environment:
Teachers and students are at the heart of what we do
Quality in everything from our practices to our products
Trustworthy in what we publish and how we interact
Collaboration is key to how we work, internally and externally
The marketing team is a group of talented people who are creative, customer focused and keen to try out new ideas to generate the best response.
We offer a competitive salary and benefits package together with a creative, fast-paced and fun working environment.
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org