Senior Marketing Executive
What you’ll be doing
This role reports to a Senior Marketing Manager (International) but will be focused on working across primary and secondary within the UK and key international territories. Working closely with the John Catt publishing team, sales team, key authors, and wider marketing team.
As part of the Hodder Education marketing team, this role is responsible for devising, implementing and reporting on marketing strategy and campaigns for the John Catt list. The role will create marketing plans which feed into the overall marketing strategy which work to achieve commercial objectives and build a loyal customer base.
The role will utilise all relevant marketing channels within a specified budget, ensuring activity is customer focussed. Drawing on marketing best practice the role will strive to improve marketing return on investment, testing and trialling new ideas and initiatives
Who we are looking for
- Marketing planning
- Budget management
- Data analysis and manipulation
- Strong copywriting
- Strategic thinking
- People and partner management
- Communication and stakeholder management skills
- Managing successful marketing campaigns across multiple channels is essential
- Managing budgets
- Working in a fast pace, cost conscious environment
- Managing the production of high-quality direct mail and digital communications
- Previous marketing experience in educational publishing is desirable
- Analysing sales data and responding to the findings
- Evaluating marketing campaigns to inform future planning
Personal attributes that are essential to achieve the outputs:
- Commercially aware (essential)
- Able to work independently and as part of a team (essential)
- Organised (essential)
- Able to manage a number of projects simultaneously (essential)
- Strong communication skills (essential)
What we offer
Our staff are our greatest asset and our benefits reflect this. In addition to 25 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 volunteer days per year to use at your charity of choice, many employee networks to join, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
This role can be based at our London office, or at any of our new regional offices in Edinburgh, Newcastle, or Sheffield, with a blend of in-office (minimum 3 days) and homeworking (2 days) per week.
Who we are and what we do
At Hodder Education, we are proud to be one of the largest education publishers in the UK and internationally, with a broad range of products and services for teachers and students, from curriculum resources to assessment materials. We aim to make a difference to teachers and students by producing quality resources and services, while continuing to grow as a successful and profitable business. Our success is rooted in our values: putting teachers and students at the heart of what we do, improving quality year on year, working collaboratively, and being trustworthy in what we publish and how we work.
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org